Social Media Optimization , also known as SMO , is a form of Search Engine Marketing but geared towards publicity. Some of the more common methods include opening a YouTube account for sharing videos, creating a MySpace group for discussions, adding RSS Feeds and any other third party community functionalities such as a “Share This” link for Facebook or “Digg This” link for Digg.
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The purpose of using these assets is to promote viral marketing whereby the public shares the content or “spreads the word” for you by using the media you have offered to share. With proper branding and ping backs, SMO can boost your site traffic and improve brand awareness.
We are regular users of such technologies and are fully equipped to design, develop, and maintain your SMO campaigns with commercial video editing to create teaser trailers for YouTube sharing and customized MySpace layout designs, as well as third-party plugins for your official website.