I was invited to attend a webinar with Russell Brunson which was a presentation he had at an e-commerce convention. His presentation was about an hour long most of which outlined his approach to upselling but I found the most valuable insight to be this; there are only 2 kinds of buyers, i.e. people who [...]
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Wednesday, June 29th, 2011
There are only 2 kinds of buyers
Friday, June 24th, 2011
Design something compelling not CRAP!
Truth is, I am going to tell you how to design C.R.A.P. instead of crap. I learned this while in design school at Humber College and it goes like this;
Colour: I learned colour instead of contrast because there are a few “laws” when it comes to colours such as contrasting colours versus complimentary colours. You [...]
Friday, June 10th, 2011
The first step to seo is…
I think most of us would say that Google is king and that optimizing your website for Google will likely do well in other search engines such as Yahoo or Bing.
That being said, there are 3 things I will do right off the bat which are all verified by Google. That’s right, Google will literally [...]
Saturday, April 16th, 2011
Good, fast and cheap – pick any two
While surfing around the net I came across an old adage that has helped me negotiate value with my clients.
There are three major sales points to every deal; good, fast and cheap. The rule is that you can only 2 of the three.
If you want good and fast it won’t be cheap. If you want [...]
Tuesday, April 5th, 2011
6 Step Sales Process
So while studying business in school, one of my professors taught us what he coined “The Six Step Sales Process”. I swear by it, it has worked for me everytime but it’s not the only way. In fact, sometimes I’ve been able to skip steps and make it all happen within the first meeting. Truth [...]
Tuesday, March 15th, 2011
The Four Ds of Email Management
Are you getting flooded with emails? Do you feel as though you aren’t getting anything done because you just can’t seem to catch up with all those emails? Here’s a word of advice, stop what you’re doing because you can’t stop what they are doing (the people sending you emails). I’ve received some terrific advice [...]